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Smooth InfusionTM Texture SmootherTM

POSITIONING STATEMENT:
Smoothe InfusionTM Texture SmootherTM is a professional-only demi-permanent smoothing treatment. The breakthrough 83% naturally-derived, formaldehyde-free formula with Tourmaline smoothes all types of naturally wavy and curly hair, creating a frizz-free style lasting up to 2 months.

It provides a way to make a morning blow-dry routine easier, while the humidity-proof formula gives controllable hair throughout the day, every day.



KEY PRODUCT RESULT:

Clinically-proven to loosen all types of naturally wavy and curly hair to maintain smooth hair lasting up to 2 months.












NATURALLY-DERIVED INGREDIENTS AND BENEFITS

  • Patent-pending formula with Tourmaline provides 3-steps to smooth hair:

        • Gentle energy of Tourmaline loosens hair’s structural bonds that curl and kink the hair.

        Mineral Sulfites help re-align the bonds of the hair so hair is smoother.

        Amino acid derived for corn and naturally derived enzyme help lock the smooth style in place.

  • Corn-derived humectants provide moisture balance to the hair
  • Plant extracts give smooth feel on the hair’s surface
  • Formula contains Ylang Ylang.

    • OTHER PRODUCT CLAIMS:

  • 83% naturally-derived formula
  • Formaldehyde-free
  • No animal-derived ingredients
  • Gentle formula
  • Less damaging than traditional Keratin treatments or straighteners
  • Demi-permanent smoothing treatment
  • Long-lasting professional results for up to 2 months
  • Suitable for all hair textures
  • Formulated without ammonium thioglycolate or sodium hydroxide
  • Processes in 30 minutes at room temperature
  • Hair has natural body, full of reflective shine and movement
  • Leaves hair in improved condition
  • Smooths, controls frizz, reduces volume
  • Humidity-proof, maintains smooth style in humid conditions
  • Makes a home stying route easier/more manageable
  • Makes styling faster
  • Leaves hair feeling soft
  • Gives controllable hair throughout the day every day
  • Formulated to eliminate post-service odor

    • WHO IS IT FOR?:

  • Guests with all types of naturally wavy and curly hair who want to reduce wave, soften curl, smooth frizz and reduce volume without completely straightening their hair.
  • Guests with curly, tight curly, frizzy or unmanageable hair seeking salon professional services to help them control and tame their hair and reduce their at home drying and styling time.
  • Current users of Kerating/Brazillian Blow out type of products who are concerned about harsh chemical and formaldehyde, looking for healthier alternatives that work.
  • Women who do not want the commitment of permanent results, seeking a more natural/gentle alternative to relaxers/straight perms as they do not want the damage caused by conventional permanent chemical services.
  • Can be used on color treated hair (Permanent or Demi-permanent).